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Reduce with Penguin

 April 2023
Designed the packages and design system for Penguin Books for Gen-Z market with teammate Jacob Lee. It’s a collection of merchandise where the packaging the product comes in is not simply something you throw away but keep as a collectible that adds to the reading experience.

Designed various flower illustration patterns inspired by the classic novel The Secret Garden from Penguin Books. The goal was to create not just an environmentally friendly design but something that holds value for readers.



Planned a #hashtag event using popular social media among Gen-Z readers to promote sustainable product consumption habits for Penguin Books.